“According to the latest surveys, 40% of the population watches television with a mobile device beside them. And if we could interact with the television via that device? Now it’s possible”
With this idea as an objective, Entelgy decided that now was the perfect time to drive the development of a platform that, in addition to communication, facilitates interaction between the television broadcaster and the viewer. An attempt to enrich the audiovisual experience via content and options which are additional to those being broadcast, providing said interactivity with the capability of exploring subjects with detailed, expanded information: participating in contests, knowing the opinion of other viewers via social networks, playing, making purchases etc. In short, encouraging further knowledge of the TV program and engaging the emotions of the viewer. This concept is called “second screen” and the solution developed by Entelgy is called tveo©.
The scope of application of tveo© is much more than just accompanying a television transmission. tveo© is a platform that makes users participants in the events that they are watching. This tool assist you when you buy in department stores, identifying the user when they enter the store. In addition, it informs the user about any offers and promotions and offers them advice. tveo© also allows you to “see the radio”. By means of techniques for the synchronisation of the audio signal it provides visual information to the listener via the mobile device and allows them to enjoy a completely new and hitherto unseen experience. This platform assists the user in a wide range of purchasing or booking situations, whether for cruises, purchases in petrol stations, visits to car showrooms etc. tveo© includes an additional device that enhances the knowledge and experience of the user, whilst also being entertaining and fun.